An intriguing talk by Gabriella Gonzalez, delivered at Haskell Love 2020. Based largely on the famous marketing book, Crossing the Chasm. Gonzalez argues that marketing is not about hype, it is about setting priorities: what features and markets are you going to ignore? The key to adoption is to be able to solve a problem that people need solved today and where existing mainstream tools are inadequate. Joe Armstrong will tell you that the key to getting Erlang used was to approach failing projects and ask "Would you like us to build you a prototype?" Gonzalez makes a strong case that Haskell should first aim to capture the interpreters market. He points out that the finance/blockchain market may be another possibility. Recommended to me at Lambda Days by Pedro Abreu, host of the Type Theory Forall podcast.
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